Color is in fact the trend of the season, from bold and bright to neon and wildly exotic.

This summer the styles are booming with bright, neon and bold color! Trade tribal and tailored for bohemian and free. Color is in fact the trend of the season, from bold and bright to neon and wildly exotic. Fashion is lightning up for a childlike approach to palettes and pairings. The cuts are blousy, the colors vivacious, and the accessories whimsical. This summer is sure to be a sensational one filled with popsicle shades paired in color blocking style (see tips on color blocking), fruity prints, or wide-awake neons.

THE COLORS

The “NEW” Colors are diverse yet all share in the theme of boldness. Royal blue, any shade of orange / coral, lime, turquoise, fuchsia and pops of pastels. Be unabashed, be seen,for that is the true trend of the time.

The 2012 palette gets you seen!

Wake-up your summer wardrobe with the other big color trend of the season, neon. Hard to ignore and popping up everywhere, neon hues offer a bit of comic relief and will play well into the late summer and fall as characters and funky animations take over the print trends. Plus, neons make you look oh so tan!

Eyes wide open to the neon dreams of summer.

THE PRINTS

The print trends of summer are the chevron pattern and horizontal stripes. The chevron print is now found on everything from handbags and shoes to accessories, all apparel items to even manicures. An easy way to freshen your summer wardrobe, the chevron print is surprisingly versatile and super fun.

The "chevron" is the print trend of the year.

*REINVENT TIP* Tropical flowers and lady-like retro inspired prints are still  “cool” and can look fresh when paired with a colorful bottom. Bright pants, skirts, and shorts update printed tops from past seasons.

THE ACCESSORIES

Headed into summer the accoutrements are all just a bit more funky, fresh, and surprising. When shopping accessories, look for something that makes you smile. Handbags have contradictions like neon trims with natural fibers such as raffia or ladylike styles in bold bright colors. Slap on a lightning bolt, add a jelly neon watch, wrap up in a chevron scarf, be fun and free!

When shopping accessories, look for something that makes you smile.

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